Shah Rukh Khan’s two films – “Raees” and “Jab Harry Met Sejal” – had tepid collections. What made matters worse for the industry was that the once safe option of casting an A-list star failed to draw audiences. “For the last four years, growth has been static, and this year, considering inflation etc, it has gone down almost 10 percent,” Shailesh Kapoor, who heads media consulting and research firm Ormax Media, said. This figure does not include the box office figure for “Tiger Zinda Hai”, which is expected to cross at least 2.5 billion rupees in ticket sales. Bollywood’s combined revenue fell to 23 billion rupees ($360 million), from 27 billion rupees ($423 million) last year.
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